Articles

Thinking out loud. Articles and opinion pieces by the Angels team — on brand, culture, and what it means to make work that actually matters.

Where does inspiration come from?

Where does inspiration come from?

Where inspiration actually comes from, and why stepping away is often what lets it arrive.

Emma Larsson9 October 2026
The Scene I Can't Feel Anymore

The Scene I Can't Feel Anymore

A video editor on losing the ability to feel what an audience feels, and learning to trust their reactions instead of his own.

Mikael Jansson25 September 2026
The one thing AI can’t give me

The one thing AI can’t give me

AI throws ten sharp angles at you in four seconds. None of them give you goose bumps. What that costs when brainstorming moves from people to a machine.

Nadine Hensel17 September 2026
Is AI Text Watermarked Now?

Is AI Text Watermarked Now?

The EU AI Act says AI text must be watermarked. It was written for deepfakes, and text watermarking works nothing like that. Here is why the difference matters.

Lvan Ni8 September 2026
Stories we believe become real

Stories we believe become real

Humans run the planet because we believe in things that aren't there. A brand is one of those fictions: the mechanism, not the soft part of the work.

Kevin Lee24 August 2026

Our best projects started with an awkward first email.

Maybe you don't know what you want yet.