Lord of the Right Stuff
Elgiganten
What is it
RunningoneofScandinavia’slargestelectronicretailchainsishard.Howdoyoukeepcustomersin-storelongenoughsothattheywillbeinterestedinpurchasingsomething?Andhowdoyoutrainthestafftounderstandthepsychologyofshoppingsotheycanhelptheconsumersasmuchaspossible?
What we did
WecreatedamainconceptcalledtheLordoftheRightStuff;afictitious,mysticalcharacter,whocouldteachstafftherightwayofworkingwithinastoreandwithcustomers.Thisformedthebasisforamainfilmforallstaff.Thiswasfollowedupbyaseriesofcomicalstoriesandfilmsthatshowedstaffwhat“not”todoincertainsituations.ThesefilmsbecamethemostwatchedfilmswithinthecompanyandacrosstheregionsofNorway,Sweden,Iceland,Finland,DenmarkandtheBaltics.
