Employer Branding
Autoliv
What is it
ItfeelsasifAutolivhasbeenprovidingsafetyincarsandvehiclessincetimebegan.Butwithanewdirectivetoexpandintootherareasoftransportationandmobility,Autolivneededtoremindit’sthousandsofinternationalworkersjusthowimportanttheywereforthesafetyoftheirfellowhumans.Wedecidedtoshowthemreallifestoriesofaccidentsurvivors,thankstothem.
What we did
ByproducingaseriesofshortfilmsandoneherofilmforAutoliv’sannualemployerevent,anaudienceof3000peoplewitnessedwhytheydowhattheydoeveryworkingdayoftheirlives.TheCEOofAutolivlatercommenteditwasthebesttheyhadeverdoneatthecompany.
